Social media has become a very important part of our lives over the past few years.
Through a well-crafted social media strategy, what began as a way to keep in touch with family and friends
This became a way for businesses and brands to connect with their target audiences as well.
There have been numerous social media trends over the years. Keeping up with these new and upcoming trends is what keeps businesses competitive. This article will discuss the 8 social media trends to watch in 2022.
Know the list of social media trends for 2022 that every marketer should follow for better engagement, improved online visibility.
Live Videos Transforming the Social Media Game
It is without a doubt that live videos on social media are going to gain much popularity in 2022, with a majority of social media experts encouraging brands to focus on video marketing.
Several brands now use live video to connect with their customers for chitchats.
The popularity of live videos has also surpassed the demand for video content. Nearly 82% of audiences prefer live videos on social media, which is why live videos are broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr.
Different brands have also been bringing celebrities and renowned personalities on live chats, allowing people to interact with their favorite celebrities or role models.
Live chats are a great way to interact with audience’s and having their attention and make important announcements, significantly when the opportunity for brands to appear in people’s feeds has decreased because of algorithm changes.
Elevating Engagement With Ephemeral Content
Ephemeral content refers to the short duration of video content that disappears after 24hours of posting, aka Facebook and Instagram stories.
Stories are fun and engaging and keep people on their toes! Brands are experimenting with the “Story” feature on both platforms to give their customers a sneak peek into their world.
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Growing Demand for Social Media Chatbot Communication
When communicating with the customer service department, nobody wants to waste time on generic computerized communications. People might think precisely this when they hear about chatbots.
In 2022 and beyond, chatbots will not be here to waste people’s time, but to speed up the resolution of issues. Artificial Intelligence chatbots can precisely understand your questions and concerns and give you the best solutions within seconds.
How does that help you? Most brands do not offer 24-hour support to their customers. If you have trouble with an order from one of these sites, there is no one to help you.
With AI-powered chatbots integrated into brands’ social media pages, the reliance on humans will be reduced
Customers will get answers to their questions anytime.
Since AI chatbots are a bonus feature for both brands and customers, AI chatbots have been gaining a lot of attention recently, which also contributes to improving brand-customer relationships.
AR and VR Technology Role in Social Media
Both Augmented reality (AR) and virtual reality (VR) technology are a current trend in social media in 2022, as brands aim to offer exciting user experiences.
Several e-commerce companies have adapted to AR-powered shopping, allowing users to try on products before they buy them. Before purchasing, consumers will be able to make informed decisions.
Platforms such as Snapchat, Instagram, and Facebook allow users to try hundreds of different filters to click images, create videos, share them, and update profile pictures with brand logos or mascots.
Brands to Continue Investing in Influencer Marketing
Influencer marketing is dominating the market in 2022 and will continue to do so for the next few years. Brands and influencers will be collaborating differently in the coming days, though.
Influencers and brands will now collaborate over a series of social media promotion posts instead of just one. The equal effort will be put into promoting the content created by these influencers.
Micro-influencers and niche bloggers are expected to work with more prominent brands to make their marketing efforts more inclusive and transparent.
In addition, brands will be cautious when choosing influencers and crackdown on imposters who thrive on fake followers.
Influencers are no longer permitted to post pictures of themselves with branded products or services when endorsing them. It is also important for companies to invest equally in brand content creation, focusing on long-form content, how-to videos, demos, and photo stories.
Influencers now have exclusive monetization options on social media channels to support them as they work hard to leverage brands. A new social media trend today is the introduction of paid subscription models on social media
Platforms such as Facebook and YouTube for followers to get exclusive content.
There are more social media trends to watch in 2022 that will rule the year 2022 and have a massive impact on the users along with brands. One must adapt to trends this year and leverage their brand on social media and stay ahead of the competition.